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In December, I linked up Ann Gibbons’ article in Science about anthropology’s poor reception in the scientific community. I forgot to mention that months before that, in August, Kiplinger named anthropology “the worst major for your career.” Two months later, Forbes followed suite and ranked “anthropology and archaeology,” as the No. 1 on its list of “worst college majors.”

Suffice to say, 2012 was a tough year for anthropology, but at least we were number #1 in something! But all kidding aside, increased discussion is a positive outcome from all this criticism. What needs to be done is to increase the worth of studying anthropology.

In April of this year, Ty Matejowsky and Beatriz M. Reyes-Foster, two anthropologists from the University of Central Florida, wrote a guest column in the Orlando Sentinel, on the issue of the lack of “cool” factor in cultural anthropology. They have an empowering message,

Anthropologists need to take better ownership of our brand. The complexity of anthropological concepts such as “culture,” “power” and the “global” should not dissuade anthropologists from engaging in meaningful public discourse.

A couple of days ago, Savage Minds tackled the Orlando Sentinel guest column, saying our problem with our field is not just due to how we sell or brand ourselves, but in actuality how we conduct our work.

And last week, in the AAA blog post Anthropology News continued this discussion. Jennifer Long wrote, “Anthropology’s Response to Finding Jobs for Its Undergraduates.” Her approach general cites that anthropology is rather incestuous. Often those interested in anthropology gain positions within universities as researchers, which creates a bubble. She advocates for an experiential approach, to branch out and apply our field elsewhere… Much like Robin Nagle, an anthropologist-in-residence at the New York City Department of Sanitation. Robin has recently written about trash and how our lives revolved around it. The book is titled, “Picking Up: On the Streets and Behind the Trucks with the Sanitation Workers of New York City,” and Collector’s Weekly interviewed her about it and the NY Times covered a book review about it.

With all this discussion about what’s wrong with anthropology, I want to turn to you, the readers and hear what you think is wrong with the field. Please feel free to comment and let us know what you find issue with the field — is it a branding problem; is it a problem with branching out and how we work?